Hiring

With direction from the CPO, it was clear that hyper-growth was expected. So we sought out to define how to ensure that we were bringing on the best talent in a structured way for all those involved to have clear expectations and to ensure the highest quality candidates were being brought onto the team within the allotted budget.

 

Reasoning.

 

In my experience, product manager interviews were fairly generic, felt considerably biased, and likely an inefficient process to consistently find good talent. So, first we defined key attributes we looked for in a product manager, then listed out questions that we felt were good gauges as to the candidate against those attributes, and then set up a document to track the answers for each question based upon a likert scale, solely comparing the candidates against each other.

Then we looked at what structure we would need to know if a candidate was a good fit. We knew that we’d want a screening call to ensure that the fundamental mindset of a product manager was aligned, then we would want to dig in deep as to the actual ability of the product manager, we would then want to have a group of peers that we trusted in design, engineering, and project management to speak to their interest in the candidate, and then lastly a leadership interview to get final buy-off on the candidate.

Once mocked up, we then went to other peers in leadership and some direct reports to get their feedback and adjusted elements. A hiring process is constantly adjusting in an effort to ever work towards the outcome of bringing talented candidates into the business.

Process.

 
 

Candidate Sourcing

 

Candidate Scorecard

Have a document for the open role with each candidate taking a column. This document has every question for the interviewing process with the intent to ask the same questions to each candidate. As the interviewee responds to questions, the hiring manager inputs an arbitrary values from 1 to 5 for each question and then the spreadsheet would have a separate sheet that would link key attributes to the questions and would show an overall score along with attribute scores based upon the interview questions.

Note: The values of 1 to 5 are completely based upon a comparison from one candidate to another, with the value of 3 being the likely value for every answer to a question for the first candidate.

 

Screening Interview

 

Hiring Manager Interview

 

Panel Interview

 

Leadership Interview

Product Leadership to provide approval on the candidate as a fit for the role.

 
 

Outcomes.

 

Since this process was put into place in late 2020, the product department has grown from 3 product managers to 8, with great success in finding ambitious, coachable, and talented team players who can be trusted to be strategic in the role, strong storytellers, and work extremely well with all team members and stakeholders.

Much of the success in 2021 from a key metrics perspective can be attributed to these new hires, including the 2x lift in buy-side conversion. Another success is the ability for the company to be more product lead and allowing stakeholders to have more trust in the discovery process.

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